It’s obvious that large businesses are increasingly turning to marketing automation to engage and re-engage their audience. In light of this trend, are small businesses being left behind?

At the 2014 Gartner 360 Summit the claim was made that “by 2020, 85 percent of customer relationships with businesses will be managed without human interaction.” This may sound futuristic, but for marketers the future is already here, and it’s called ‘marketing automation.’

In this episode we discuss why MWBEs should use marketing automation.