In today’s episode I want to talk about how you can improve your website to improve your conversion rate. I’ll be focusing on e-commerce stores here, but if you’re a coach or have a service based business, this could apply to you too.

When we talk about conversion rates, I’m talking about the percentage of people that purchase something from your store vs the amount of people visiting your website.

If 100 people visit your website and 3 people purchase something, that means you have a conversion rate of 3%. Which in ecommerce terms is a pretty good conversion rate. The average conversion for an ecommerce site is between 2-4%.

When I work with ecommerce stores I often ask them what their conversion rate is and if it’s below 2% my advice is to focus on improving your conversion rate before running Facebook ads.

So how do you improve your conversion rate?

Tune in 🎧

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Links:

Google PageSpeed
Pingdom
SEO - Kate Toon / Nat Alleblas
Website responsiveness
Copy resources - Jay Crisp Crow / Moxie copywriting

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