In the final installment of our series on brands passed down from generation to generation, we get a close look at life in Ironwood, Michigan - the home of Stormy Kromer and their iconic line of hats and other warm gear. Rural life requires a degree of certainty and sureness - which we've learned is a key factor in the longevity of a heritage brand. Join Lucas and Stormy Kromer President Gina Thorsen to learn more.

Learn more about featured brands at fireside.shopaf.co, and be sure to follow us on Instagram:@shopaf.co@lucaszfitz@stormykromer

This episode is made possible by Jamestown, a global real estate investment and management company known for transforming spaces into innovation hubs and community centers.