We continue our study of family-owned businesses with the story of Jim Artaiz - President of Dehen 1920 - a third-generation leader of the iconic apparel brand and the first inheriting in-law we've spoken to in our series. We're also joined by Brand Manager Peter Lee to talk about steering a centennial brand through uncharted waters. Listen in for the heavy-duty, old-school truth.

Learn more about featured brands at fireside.shopaf.co, and be sure to follow us on Instagram:@shopaf.co@lucaszfitz@dehen1920

This episode is made possible by Jamestown, a global real estate investment and management company known for transforming spaces into innovation hubs and community centers.