Yeehaw! In this mini-series, we'll be talking with some of the minds behind the brands that joined for the Hill Country Hoedown - our brand discovery marketplace  in Austin, TX this May.

Axel Brave took a family-favorite recipe and turned it into a living - you can find Axel Provisions condiments on the shelves of the major Texas grocery stores and in backyard grill setups around the country. On this episode, we take a deep dive into Axel's journey into entrepreneurship and get some key pointers on differentiating and educating your customers on a super-specific product.

Learn more about featured brands at shopaf.co, and be sure to follow us on Instagram:@shopaf.co@lucaszfitz@axelprovisions