OUTtakes by Outfront: Recent Episodes
OUTFRONT Media
Part of OUTFRONTX, OUTFRONT Mediaâs communications platform that brings out of home direct to you, OUTtakes is a podcast aimed to enhance the conversations circling OUTFRONT, out of home, and the advertising industry. Join our host, Lindsay Kramer as she interviews subject matter experts to better understand their disciplines and has honest, one on one, discussions about the hot topics of today.
Christine Rose and Jay Paul from OUTFRONT, along with Taylor Weiss, Head of Marketing at Eaze, join this episode to talk about the evolution of the Cannabis category over the past few years, changes in consumer demand, and OOH's role in the media mix.
Amity Paye, Senior Communications Director at Color of Change, joins this episode to discuss a new partnership between OUTFRONT and Color of Change and the step we are taking to use our media to support the fight for racial justice across the country.
Chris Mallen and Kiera Wood join this episode to highlight the many different facets of the finance industry and how advertisers are using OOH as they adapt their media strategies to meet new consumer behaviors and interests as it relates to finance.
Alec Avedissian, CEO and Co-Founder, of Rareform, joins this episode to discuss his companyâs mission of keeping old billboards out of landfills, turning them into consumer-facing products, what the industryâs evolution means for his product suite.
NY-based Alex Martell, Victoria Mottesheard, and Tim Wasicki join this episode to provide an updated perspective on the DTC playbook and how in a post pandemic work, OOH continues to be a critical part of their media mix.
Erin Brady and Jarrod Glick join this weekâs episode to discuss the opportunities for the education category within OOH. The category has experienced significant change, creating new competition and driving a need for messaging that stands OUT.
Liz Rave and Eddy Herty join as guests once again to discuss how the OOH industry has seen a recent influx in healthcare advertising and the renewed interest consumers have in noticing healthcare related messaging.
The transit trio â Jason Kuperman, Victoria Mottesheard, and Phil Stimpson â is back and joins this episode to help brands and businesses think differently around reaching audiences in urban centers, particularly on public transit.
Brooke Berka, Marketing Specialist, joins this episode to talk about the reopening of the entertainment industry, why they have always been big fans of OOH (pre-and-post-COVID), and how OOH can be a big player in their comeback.
Christine Rose, Regional Marketing Director, West, joins this episode to discuss six strategies for long-term advertising and the reasons to leverage the IRL value of OOH to own a space and keep the competition away.
Max Siegelman, Director of Social, joins this episode to talk about how OOH extended the notion of IRL to URL during the pandemic. He discusses recent success stories of big brands leveraging influencers for their campaigns.
Veronica Clerkin, Director, Client Strategy and Solutions, joins this episode to discuss the opportunity for new and existing advertisers to use OOH to drive awareness and action for at-home test kits, vaccine education, retail locations, and more.
Kiera Wood, Senior Marketing Specialist, joins this episode to share insights from a new Verizon Media study about digital out of home media and why advertisers are turning to it to capture audiences and combat the effects of digital burnout.
Phil Stimpson, Damian Gutierrez, and Jason Kuperman join this episode to talk about the return to cities and the impact it has on public transit ridership.
Alison Green and Jake Parshall, co-chairs for the OUT at OUTFRONT employee resource group discuss the significance of National Coming Out Day and the role of the ERG at OUTFRONT.
Liz Rave, Senior Marketing Director, joins this episode to talk about OUTFRONT's creative contest, OUTFRAME, the unique opportunity for artists to create art for OOH, and this year's theme," Out of Love."
Kiera Wood joins this episode to talk about how OOH is a brand safe environment and how the notion of being "on-brand" is important as brands think about their own messaging in any ad environment.
Lani Ferro and Dan Scherer join this episode to talk about why Political Advertisers should be looking at OOH and successes we've seen this cycle already.
Les Harrison, head of automotive at OUTFRONT, joins this episode to discuss a recent auto case study and the reasons auto clients should be considering OOH now more than ever.
Reverend Kobi Little and OUTFRONT's Co-Chief Diversity Officers, DJ Duronslet and Eric Davis, kick off a series of conversations to answer questions about how to engage in conversations about race today.
Suzette Jacobowitz, Director of Research, joins this episode to dive deeper into a specific offering within our attribution stack - Mobile Surveys
Courtney Richards, PR and Events Specialist, joins this episode to talk about OOH's rich history with PSA's and why in the digital age they are the first medium of choice in times of crisis and mass awareness.
Liz Rave, Senior Marketing Director, joins this episode to talk about the Local Stimulus Package we launched at the start of the pandemic to support local businesses.
Michael Cooper, Global President and CEO at Rapport Worldwide, joins guest host, Kiera Wood this week to discuss OOH's place in enhancing the consumer journey today and in the future media ecosystem.
Brenda Cruz, Sales Director, from the LA office joins to talk about the campaign we did to launch HBO's new show, Watchmen.
This episode features Kiera Wood, Marketing Specialist, talking about the OUTFRONT brand positioning, Technology, Location, Creativity
Liz Rave, National Marketing Director, joins this episode to talk about key points to hit when quickly giving an intro to the OUTFRONT brand and what we do.
This week I'm joined by the national team in New Orleans to highlight why brands should be thinking about NOLA for Q1 2020, and beyond.
On this episode we discuss what makes the DC market unique, the audiences we reach well beyond politics and government, and our exciting new contract with WMATA.
Renea Richards and Howard Fowler join the podcast this week to talk about all things Kansas City!
Liz Rave, National Marketing Director, joins the podcast to kick off our new creative contest, OUTFRAME.
Chris Mallen, Senior Marketing Manger in Maimi, joins the podcast to talk about the unique opportunities for advertisers in Miami around Super Bowl 2020.
This week, I'm on the road with the team in Detroit - Jeff Terlep, GM; Mike Short, SD; Sean Stevenson, National Sales. They talk about how the city is changing, big opportunities for brands to connect with a growing millennial audience, and the many new
Max Siegelman, Social Director, joins this episode to discuss the OUTFRONT Influencer Platform and the value of combining the power of influencers and OOH for brands of all sizes.
This episode features Anna Bager, President and CEO, OAAA. She discusses joining the OOH industry, its future, and what she's excited about in her new role at OAAA.
Clive Punter, Chief Revenue Officer, joins this week to share his 5 P's for Sales and Marketing.
This week on the podcast, we are joined by Rob Shilling and Matt Sahadi from the San Francisco market, to discuss key things to know and some fun facts about OOH in SF.
Sargi Mann, EVP and Head of Digital Strategy and Investments at Havas Media Group, joins this episode to discuss the importance of location marketing in both physical and digital spaces, and what that can mean for OOH.
Luke Robatel, Manager of Interactive Services, joins us to talk about the updates and new features that were part of the website relaunch.
Victoria Mottesheard, Regional Marketing Director for the Eastern Region, joins this week to discuss the media landscape for the 2020 political cycle and what it looks like for OOH, both nationally and locally.
Max Siegelman, Social Director, is featured in this episode discussing how we leveraged location and creativity to create a campaign for New Balance centered around the NBA Finals.
Chad Shackelford, Head of Digital Creative, joins to discuss the role of emerging technology in the OOH space and how we can be bringing new, creative ideas to clients.
Cecilia Lang, SVP Strategic Partnerships, joins this episode to help clarify what CAPS is and how they can be additive to client relationships and account growth.
Nick Barratt and Shannon Rosenberg join to bring attention to the new specialty and transit media in LA and how brands beyond the entertainment industry are using our inventory.
Jamie Valencour, Mobile Product Director, joins this episode to discuss our mobile product and why it should be added to campaigns for additional amplifcation, reach and impact.
This week Clive joins the podcast to discuss OOH's place in the advertising landscape, centered around the principles of exposure, engagement, and advocacy.
Alex Martell, NY Marketing Manager, joins this episode to talk about the surge in DTC brands using OOH.
Kiera Wood guest hosts as we discuss the upcoming 2020 census and the role OOH can play in motivating people to respond.
This week, Austin Couillard and Sarah Wever join the podcast to talk about our digital activation in Times Square for World Pride and the far reaching impact the one-hour campaign had.
OUTtakes is OUTFRONTâs marketing podcast designed to help all of our people better understand our brand, our messaging, and all of the great things we are doing to be leaders in the OOH space.
For our last episode of 2019, OUTFRONT'S CEO, Jeremy Male, joins to discuss his career, advice he'd give to younger people in the industry, and what he's excited for at OUTFRONT in 2020.
David Dye, Attribution Product Director, joins this episode to talk about OUTFRONT's Attribution Stack.
Stephanie Gutnik, programmatic sales, joins this episode for a Programmatic 101 session and discusses what to do if your clients ask you about Programmatic at OUTFRONT.
Nancy Tostanoski, EVP, Chief Human Resources Officer, joins this episode to kick off an ongoing series we will feature highlighting the different Diversity and Inclusion initiatives across the country.
This week, Jason Kuperman, Chief Product Experience Officer at OUTFRONT, kicks off our Executive Spotlight series where we will highlight the careers of our executives, get to know them a bit better, and learn more about their roles and what excites them.
Eddy Herty, National Creative Director, joins to podcast to talk about how to present and engage OUTFRONT Studios with your clients.