The fastest way to lose in business isn't missing a sale—it's losing your customers' trust. Long-term success comes from putting people first, building the right culture, and leading with integrity instead of chasing commissions. Former Marine Austin Kutz shares how military leadership shaped his business, why culture matters more than talent, and how educating clients leads to better decisions and stronger relationships. The conversation also covers hiring for values, mentoring future leaders, modernizing outdated systems, and building a company people genuinely trust. If you need a VA so you can focus strictly on high-value tasks, pick a slot whenever you're ready: https://bit.ly/454rXOi Subscribe for more conversations with entrepreneurs and business leaders. #Leadership #BusinessGrowth #Entrepreneur #RealEstate #Integrity #CompanyCulture #BusinessOwner #CEO #TeamBuilding #Leverage