I know you’ve heard this before. “Just the facts, ma’am. Just the facts.” Yes, facts are king for broadcast television writing. If we can’t get those correct, we have no credibility. However, writing for a television audience is so much more than that. It’s about making a connection. We have learned over the years our viewers want the presenters and the newscast as a whole to be relatable. One way to make that connection is to introduce emotion or feeling into your writing. I can hear the questions right now. But Bridget, isn’t that editorializing? Bridget, isn’t that disingenuous? It’s neither, and I’ll show you why in this article. This post will not have any photos or graphics to distract from the content. It’s an important subject that requires your full attention.