This week we discuss the challenges of marketing your app from a developer perspective. We touch on Facebook's F8. We debate Instagram's Layout for iOS similarities and app name confusion with Mike Swanson's Layout. We talk about the cross-platform crisis that developing for the Apple Watch introduces to users of the third party iOS developer tools.

Picks: Becoming Steve Jobs, Launcher and Mr Jump

• Sorry I forgot to put my echo shield behind my microphone - Tim

Episode 32 Notes:

App Store Review Guidelines History (diff)

Joe Cieplinski on marketing your app

Release Notes - the Business of iOS and Mac Development

Fantastical 2 for iPhone - Calendar and Reminders

Made to Stick: Why Some Ideas Survive and Others Die

Contagious: Why Things Catch On

Mobile Marketing: 99 Ways to Get Your App Noticed - Parisa Foster

PrMac

TACOW

Mark Pavlidis Co-founder of Flixel - YouTube

Apple Developer Relations

Layout by Mike Swanson

F8 2015

Apple Watch and the Cross-Platform Crisis

Creativity, Inc.

More Than Just Code - Episode 10 - I am the one who knocks.

Start With Why – Simon Sineck TED Talk

Episode 32 Picks:

Becoming Steve jobs

Launcher with Notification Widget

Mr Jump