Friday 31 July 2015 is National Bully Awareness Day.

JAG Foundation's BullyProof Campaign takes on a new approach to dealing with the epidemic of bullying, rather than attacking bullying and bullies as the problem, we look to cut bullying and bullies off at the knees, by removing the power the effects afford them.

JAG BullyProof Ambassador and Speaker Alex Corin joined Guy McDonald in studio to shed more light on this serious matter.