I’ve been in sales in various capacities, both as a bag carrying sales rep and as CEO of my own software company.   In every role I’ve either submitted a forecast, or reviewed forecasts submitted to me and many of them share one thing in common.  Many were, to a greater or lesser extent, works of fiction.   Rivalled only by authors like JK Rowling for their imagination you could title some of the forecasts ‘Fantastic Deals, and where to find them’.