Let’s face it. Many entrepreneurs struggle with the idea of branching out and trying new ventures. There’s a fear associated with pitching your product to your ideal customer that prevents any meaningful relationship from developing. But is that because of your product or because of you?

Graig Presti sits down with me on this episode and explains the hindrance to overcoming this fear is actually two fold. First, there’s a mental block with that comes with a lack of industry related knowledge. Failing to communicate with the proper terminology prevents us from having the confidence necessary to have an effective dialog. Luckily, with all the information available to us, this is an easy fix.

Second, we’re all making the wrong kind of pitch to prospective clients. Tune in to this episode of Million Dollar Strategies to learn how Graig and I go about solving this issue, and many more.