Finding and changing your ideal email marketing cadence. Nobody wants to feel like they’re being taken advantage of. I suspect we’ve all experienced giving out an email address, then getting multiple emails a day and feeling totally bombarded.

On the other hand, sometimes we join a list and hear nothing for ages. What’s up with that?

As email marketers, we don’t want to abuse the permission privilege and start triggering unsubscribes and complaints. We don’t want to damage our reputations.

We do want to inform, educate, convince, market and sell. How do we find that goldilocks setting, where we’re not emailing too much, we’re not emailing too little, but we’re getting it just right?…

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