In the episode, I talk about a concept in the book "Contagious" by Jonah Berger called STEPPS, which is an acronym for: 1. Social Currency 2. Triggers 3. Emotion 4. Public 5. Practical 6. Stories

-My 2017 stats: bit.ly/2r3WTOp -2018 Reading Challange: bit.ly/2DdJDeZ -Want To Read List: bit.ly/2EJ27RD -Instagram: bit.ly/2rglmg9 -Twitter: bit.ly/2joINAC -Facebook: bit.ly/2DfYDZH