In this Podcast, we are gonna talk about the New customer path from Marketing 4.0 by Philip Kotler. We will also look into the AIDAR model and how it is different from the New customer path.

We will discuss

• What is a Customer Path?
• About AIDAR Model.
• About the New Customer Path.
• The 5A's of New Customer Path.
• 3 Instances on Customer Journey.

Hope you enjoy the Podcast. Subscribe and Stay tuned for more.