CBS Sports college basketball insider Jon Rothstein is the latest guest on the Upside Podcast with Adam Finkelstein. Rothstein is one of the most prominent analysts in all of college basketball and someone that Adam describes as having "an entrepreneurial approach to the media industry" through his use of branding, marketing, customer engagement, and distribution, with the way in which he provides content across multiple platforms. This conversation includes an exploration of that unique approach and how it's been necessary given the way in which the way the media industry has evolved in recent years. Jon and Adam also explore themes of philanthropy, gratitude, and perseverance in exploring Jon's story.