Chris Badgett argues in this LMScast episode why LMS and CRM should be handled as a single, integrated system rather than as distinct tools by any professional online learning company. He highlights that whereas CRM technologies handle marketing, automation, and customer connections, platforms like LifterLMS handle the learning process. WP Fusion, which serves as the connection layer that synchronizes student activity with marketing platforms and enables sophisticated automation across WordPress-based educational websites, is the missing component between them.