Grant Weherley of MonetizeMyExpertise.com joins us in this episode of the LMScast podcast with Chris Badgett of LifterLMS to discuss strategies for making courses, and how you can market courses once they are live. Chris and Grant cover all sorts of ground relevant to all types of course creators.

Chris and Grant talk about the five hats problem for course creation, and how the instructional designer hat plays a huge role in how well course content is communicated. Many experts believe they can create a good course solely because they know their topic inside and out. What they can forget to factor in is the instructional design, video editing, marketing, and all the things that are separate from the topic of the material.

One huge benefit to including others in the process is that they can give you insights on the perspective of a beginner. The expert’s curse describes the common misconception course creators have where it’s assumed that everyone knows what they do, and they assume knowledge the students do not yet have.

Educating customers before they purchase your course is huge for capturing engagement. Chris and Grant talk about some strategies you can use to earn the right to sell someone once you have your product in front of them. Grant also shares some considerations for pricing your course.

Grant shares the process they go through at Monetize My Expertise for content development and project strategizing. One very effective method he shares for generating course content is to have interview or teaching calls where someone can pick your brain about a certain subject to identify what areas are most confusing to people and what may need to be addressed in more depth overall.

To learn more about Grant Weherley be sure to head to MonetizeMyExpertise.com, and you can set up a call with a member of his team to learn more about if they can help you bring your course to the level you want it to be at.