In this episode we talk about how to start your story: what to write, who to write for and how to generate your own ideas. * Create authority, credibility & expertise for you and your business * Research publications that are looking for your story * Generate ideas that are often overlooked

The traditional barriers between PR, the media and business owners no longer exist. Editors and journalists are going direct to source, the business owner and they want to hear from them directly. How can you get in on the action? We look at some of the initial steps you need to take to tell your story in the media, online and in print. * What to write, who to write for and how to generate your own story ideas.

RESOURCES MENTIONED Free eBook: The Winning Formula << download here Blog post: How to gain expert status in the media Blog post: Understanding news & content values CONNECT with US Facebook Instagram Twitter Thank you so much for listening. If you've enjoyed this episode then please do share it with any entrepreneurs you know that might find it useful. Until next week, Cat.