In a world where we (rightly) look for companies whose business it is to help us solve the climate and social crises we face, do you have a role if your company purpose isn't about these things?

In this latest episode of the Karmic Capitalist podcast, I speak to David Ellis, Managing Director at Station 10, about the role of purpose and values in his company, a consultancy / agency which helps companies make the most of their data.

If what you do is to analyse customer, ecommerce, or business data as a whole, what business do you have in helping tackle the climate crisis, or social inequality, or whatever?

Plenty it turns out.

In Station 10's world, those would include things like:

• Dealing with the ethical areas with regards to the very use of data (anyone come across those???)
• Encouraging the use of data to proactively address the ESG agenda
• Addressing the diversity issues in the whole data industry so that it doesn't end up reinforcing itself (Station 10 runs workshops at schools to children of very diverse backgrounds showing them how interesting and accessible work with analytics can be)
• Using your own code of ethics in rejecting clients and projects who would undermine social or environmental issues

David is (sorry to make him blush here) a very bright guy who's built a very values-centred (and remarkably gender-balanced for this industry) company.

Listen in to this episode to see how values can become a real force for good whatever your business is.