Male self-buyers are one of the prime target demographics for this upcoming holiday season for jewelers, which is why we are breaking down the best type of event to attractive these customers, the Guy's Night. Michael is joined by Sebastian and Cole from INOX to discuss how to host a successful Guy's Night, as well as some of the best ways to level up your displays to appeal to new shoppers this year.

Learn more about INOX jewelry: inox-us.com

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