Eytan Schwartz became a household name in 2005, when he won the extremely popular reality TV show "The Ambassador." He spent the next year in the United States on a public diplomacy mission, primarily on university campuses. Today, Schwartz is Tel Aviv Mayor Ron Huldai's adviser for international affairs. As Rogel Alpher's guest in this episode of Journeys, he recounts amusing anecdotes of his speaking engagements in the US, that sometimes took him to the remotest of areas, and explains how Tel Aviv's reputation as an international center for industrial innovation and creativity, which attracts many educated and professional young Jews from Western countries, should be bolstered