This talk is a bit about strategy but probably not what you might think of as strategy. It’s about how we make strategy that actually gets good things implemented. It is about changing the way that we work so that our organisations are more able to make better decisions for our end users. It’s about be proud of the projects that make it into the world rather than mourning what could have been if only they’d made it like our Axure prototype. It’s a talk about taking responsibility for helping our organisations to deliver. It has some ideas you might like to try at home.