Larry Asher is the Co-Director of the School of Visual Concepts here in Seattle, and the Creative Director of Worker Bees, a marketing communications firm niched in the healthcare industry.

• Finding success in the world of remote learning [1:10]
• What marketers want from agencies [9:18]
• The importance of niching (and why being a generalist will hurt you [11:41]
• What skills marketers and creatives want and need to learn right now [13:39]
• How and why SVC has changed over time [18:10]
• SVC’s role in the community [20:30]
• Balancing running a school with running an agency [23:33]
• Exciting new programs at SVC [28:55]
• Larry’s plan to step down from SVC [32:25]

Episode Transcript & Mentions:

Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.