In this video, Rohit Vedantwar shares three of the best lead generation options or channels for educational institutes as listed below:
Google Ads: You can get estimates on how many enquiries you can generate Intent-based Conversion rates are very high Cost is slightly on the higher side Competition high and since keyword cost is based on bidding Combining Google ads with display ads and remarketing, the chances are increased further Brand preference is enhanced increasing conversion rates Google ads don’t need to be done in offseason
Facebook Ads: Laser focused on targeting possible based on age and demographics and location Media ads are a good way of generating leads and enquiries Conversion rate not as high as Google but helps to generate volume Remarketing is possible using Facebook
SEO The slow and long-term process It takes 8-10 months to wait for the off-season to start SEO Get 8-9 months to build an online reputation Very effective channel, conversion rates high and cost of acquisition is very low Intent-based
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