Hrishikesh, the digital marketing expert, interviews Rohit Vedantwar, the owner of Supramind Solutions in yet another exciting episode. Here Hrishikesh tries to find out more about digital marketing for ecommerce brands and how it is different from regular digital marketing.

With e-commerce, the primary target is sales and secondary target is brand awareness. You need to select the channels accordingly. There are many marketing channels available for ecommerce brands that get them high conversion. It is also possible to create brand awareness using these channels. The main thing to consider is the ticket size because there are a vast range of businesses the profit margin and the ticket size may vary for each.

Lot of things depend on the budget, ROI, profit margin and other factors. You need to select the channel based on all the above factors. Digital marketing is possible using the different platforms available during on-season and off-season.

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