This episode is brought to you by Kerrits Equestrian.
Imagine stepping into the storied world of equestrian apparel, where tradition meets innovation at every turn.

Sara Florin and Mary Hallissey from Kerrits join us to share their seasoned insights and personal riding tales.

The retail landscape is akin to a dynamic, ever-shifting dressage arena where precision and strategy reign supreme. This episode doesn't shy away from the tough topics, like tackling pricing strategies in a dual wholesale and direct-to-consumer world and maintaining brand integrity amid the digital retail rush.

Post-pandemic market adaptability, the rise of aggressive discounting, and the quest for customer loyalty emerge as intricate challenges that Sarah and Mary dissect.

Strap on your helmet and prepare for a gallop through the multifaceted fields of equestrian industry marketing and brand growth.

In this episode, we discuss:

• How Kerrits harnesses authenticity to stay visible in the online search arena
• The significance of inclusive marketing that resonates with riders across disciplines and body types
• How to stay relevant in an industry full of new brands
• And more.

🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.

Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️