Drop Servicing Q&A: How Do I Land My First Client As A Beginner? Ask Dylan Sigley Welcome back to another Q&A video where Dylan Sigley answers business questions sent in from you guys to our Drop Servicing Facebook group.
If you know how to make Facebook ads and Google ads work, they can both sell just as well. The thing is you need to realize they’re quite different platforms. With Facebook, you're kind of coming in and interrupting people's days right?
With your ads, you don't really know exactly who you're targeting and whilst the Facebook platform can be quite powerful once you've spent enough money for the pixel to start really working for you and the targeting itself as well.
The thing is it's display so you're putting these ads in front of people and then seeing whether they're interested so the interest level is quite low, they're not really looking for what you've got to sell. You're kind of interrupting them so you need to come at them with a really good offer from the get-go.
With google ads they are a little bit more expensive overall than Facebook ads, the cool thing with google ads is you're going to be able to control the buyer intent a lot more so the buyer team is basically how likely the person is to buy by searching for a certain keyword on Facebook it's not very likely right?
Because you don't know who you're putting your ad in front of. Whether they're going to be ready to buy soon.
Dylan Sigley
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