“If you're investing in endorsement, podcasts, radio, host-read ads, you're investing in authenticity and trust. And if there's anything that's compromising that, it's not worth it.”Rion Swartz (Legendary CAO)The Media Roundtable is back! This week we’re doing a deep dive into our new first-of-its-kind study: What Brands Want.The study came straight from our CAO Summit where, notably 5 of the top 15 podcast advertising spenders including; DraftKings, BetterHelp, Stamps.com, Indeed, and many others, shared their insights on what they want to see in the industry. Dan Granger, (CEO & Founder, Oxford Road) hosts Neal Lucey (EVP, Strategy & Product, Oxford Road), Giles Martin (EVP, Strategy & Insights, Oxford Road), and expert consulting CAO Rion Swartz, (former Marketing VP at Constant Contact, Shutterstock, & LegalZoom) to sift through the report’s insights, where the industry is, and where it needs to go.The team is talking: Podcast Measurement Tools, Brand Safety, AI Voices, and more.Whether you’re a CAO, a podcast creator or on the network side, you need to hear firsthand what these top brands are looking for.Download the What Brands Want report here: https://oxfordroad.com/whatbrandswant