Amber Callahan who leads marketing for 1st Advantage Credit Union joins Dan Marks how a data driven foundation for marketing leads to brand growth as well as product growth. Some of the points we highlight in this episode are:

• What growth has been like recently at 1st Advantage
• 1st Advantage’s marketing strategy
• How the 70-year legacy of community involvement builds the brand
• Using data and analytics as a strong foundation for the entire marketing plan
• Best Practices and lessons learned
• Advice Amber would give to her younger self