https://slatestarcodex.com/2020/05/28/creationism-unchallenged/

How much should responsible news organizations report on stupid things?

If they don’t report at all, the stupid things go unchallenged. But if they report too much, then they signal-boost the stupid thing and give it free publicity (eg Donald Trump). Also, people who mistrust the media might reflexively support the stupid thing just because the media hates it (eg Donald Trump).