In this episode, Sarah Bowen and Merle Van Den Akker talk to Rory Sutherland. The conversation takes many interesting twists and turns including: How does innovative thinking and knowledge accumulation differ in business compared to academia? What is the problem with data (particularly big data)? Why did it take a pandemic for people to start working from home? Listen to the episode to discover what is it that connects cryptic crosswords, a keen interest in true crime, evolutionary, and behavioural science!

Links mentioned:

Rory’s reading list

The books that sold Rory on behavioural science

• “The Economic Naturalist” by Robert Frank: https://www.amazon.co.uk/dp/B0054ZBXFM/ref=cm_sw_em_r_mt_dp_jvXGFbM69XH6A
• “The Darwin Economy” by Robert Frank: https://www.amazon.co.uk/dp/0691153191/ref=cm_sw_r_tw_dp_x_FwXGFbVC3ZAZW
• “The Mating Mind” by Geoffrey Miller: https://www.amazon.co.uk/dp/0099288249/ref=cm_sw_r_tw_dp_x_KxXGFbKZX06RW
• “Spent: Sex, Evolution, and Consumer Behaviour” by Geoffrey Miller: https://www.amazon.co.uk/Spent-Sex-Evolution-Consumer-Behavior/dp/0143117238
• Innovation:
• “How innovation works” by Matt Ridley: https://www.amazon.co.uk/dp/B07XZ6Z8ZH/ref=cm_sw_r_tw_dp_x_GyXGFbW3490GW

True Crime and the Golden State Killer:

• “I’ll Be Gone in the Dark” by Michelle McNamara: https://www.amazon.co.uk/dp/B0792LVP7T/ref=cm_sw_r_tw_dp_x_4BXGFb888R69X

Other links

Soviet innovation methodology TRIZ: https://en.wikipedia.org/wiki/TRIZ

Why the hell does a kangaroo jump? https://www.sciencemag.org/news/2019/02/when-did-kangaroos-start-hop

Follow @quaesita (Cassie Kozyrkov, Head of Decision Intelligence @ Google) on twitter: https://twitter.com/quaesita

Finding Rory Sutherland:

Rory’s twitter (@rorysutherland): https://twitter.com/rorysutherland

Nudgestock (@nudgestuck)

• Watch the 2020 event on YouTube: https://www.youtube.com/watch?v=ObFrZImxYeI
• https://nudgestock.co.uk/

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Music: Derek Clegg “You’re the Dummy” https://derekclegg.bandcamp.com/