Sarah Bowen and Merle van den Akker interview Elina Halonen on how behavioural science research is conducted and its emphasis on the WEIRD countries.

Elina Halonen is a freelance behavioural consultant, with 15+ years of experience from the market research industry. She is also co-founder of Irrational Agency - one of the first agencies to specialise in behavioural science in the market research industry. She also consults on doing research targeting multiple and different cultures.

Finding Elina:

Linkedin: https://www.linkedin.com/in/elinahalonen/?originalSubdomain=nl

Twitter: https://twitter.com/SquarePegMind

Square Peg Insight: https://www.squarepeginsight.com/

Reading list:

Henrich, J., Heine, S. & Norenzayan, A. Most people are not WEIRD. Nature 466, 29 (2010). https://doi.org/10.1038/466029a -> https://www.nature.com/articles/466029a#citeas

Weber, E., & Hsee, C. (2000). Culture and individual judgment and decision making. Applied Psychology, 49(1), 32-61. -> https://iaap-journals.onlinelibrary.wiley.com/doi/abs/10.1111/1464-0597.00005

Riemer, H., Shavitt, S., Koo, M., & Markus, H. R. (2014). Preferences don’t have to be personal: Expanding attitude theorizing with a cross-cultural perspective. Psychological review, 121(4), 619. -> https://psycnet.apa.org/record/2014-44506-003

Links mentioned:

Some speeches by Prof Hazel Rose Markus: https://www.youtube.com/watch?v=iNqpug_kxWc

https://www.youtube.com/watch?v=DPsvYv9ORK0

https://www.youtube.com/watch?v=-QTFr6o_j9k

French smurfs: https://www.thecut.com/2020/03/smurfs-gather-in-france-break-world-record-amid-coronavirus.html

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Music: Derek Clegg “You’re the Dummy” https://derekclegg.bandcamp.com/