Sarah Bowen and Merle van den Akker interview Mark Brooks on how behavioural science is applied to online dating.

Mark Brooks is CEO of the leading Internet dating business agency-consultancy Courtland Brooks and head of IDEA, the Internet Dating Excellence Association. He has frequently spoken about the role of behavioural science in (online) dating, at events such as NudgeStock! Mark is also the founder of the massive Facebook group, The Behavioural Economist.

Finding Mark Brooks Business: https://www.facebook.com/groups/BehavioralEconomist/ Personal: https://www.onlinepersonalswatch.com/news/ The meet group: https://www.themeetgroup.com/

Research mentioned: Height premium: https://link.springer.com/article/10.1007/s11129-010-9088-6 Influence of objects in the business domain (briefcase): https://www.sciencedirect.com/science/article/abs/pii/S0749597804000585

Secret link: https://www.youtube.com/watch?v=AqaKzwC5Zeg

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Music: Derek Clegg “You’re the Dummy” https://derekclegg.bandcamp.com/