This episode of The Thrifty Marketer Podcast features Sudhir Kumar - Director at Origin Growth

Topic: Account Based Marketing 101

Sudhir Kumar is a Director & Master Growth Architect at Origin Growth, a boutique growth marketing agency in Royal Leamington Spa. Having worked in sales and marketing for over 15 years, Sud has a passion for making a scalable difference in an organization’s sales - and has the statistics to prove it.

Having been fortunate enough to have worked across a wide variety of B2B and B2C clients from sectors including technology, automotive, utilities, and finance, spanning Europe, USA, Asia, and the UK; Sud is an established professional with a wealth of experience, both agency- and client-side. Over the last 5 years, he’s generated millions of pounds in sales revenue directly from implementing tailored Account-Based Marketing and Social Selling Strategies. Sud’s debut book, Being Human: Marketing & Social Selling in a Digital World will be released in 2021.

Discussion

• What is ABM? Why is it critical today?
• ABM applies only to B2B organizations or it is for everyone. Sudhir's thoughts
• What are the basic steps in building an effective ABM strategy?
• What is your top advice for organizations who want to build their ABM strategy?
• Are there any tools you recommend for a good ABM Strategy?
• What are the key metrics to focus on while measuring the impact of an ABM strategy?

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