Today on the show, Strategy + Action = Being Great at Sales Means Being a Great Leader

Craig Severinsen is an incredible business coach who guides his clients on how to sell higher-ticket packages and do it from a place of confidence.

He shows them how to go from being a service provider to being a business resource to their clients.

Johnathan and I dig deep with Craig on the importance of showing up as a leader in your industry in order to truly serve your clients.

We cover that and a flood of other juicy topics:

• Providing a result vs. providing a service.

• Operating as a leader now, not "someday".

• Stepping into the role of being an expert.

• Signing up for being an entrepreneur is signing up for a lifetime of self-development.

• Asking the tough questions during a sales call.