Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big

In this week’s episode, we had the pleasure of speaking with Jeff Kaplan Director at Venture Asheville and Co-Founder and CEO of Just Kibbitz. We speak about start-ups, growing your team, and how learning about your customer is your best investment. 

Show Highlights  What is Venture Asheville and how does it support the start-up community  (1:59) Celebrating entrepreneurship and the impact of Startups in the community with the Venture 15 (6:33) Why a co-founder is so helpful for a start-up venture (12:05) Importance of a team and how they can help you deliver exponential growth (16:12) A case study in helping define your customers with JustKibbitz (25:00) Jeff mentions a book called Radical Marketing and how you can engage people who love you the most to support your organization (33:28) https://www.amazon.com/Radical-Marketing-Harvard-Harley-Lessons/dp/0887309798

Related Links

You can learn more about Venture Asheville http://ventureasheville.com (http://ventureasheville.com)  or follow them on Social Media on https://www.facebook.com/VentureAVL (Facebook), Twitter @venutreavl  and https://www.linkedin.com/company/venture-asheville/ (LinkedIn)   Learn more about JustKibbitz at https://www.justkibbitz.com (https://www.justkibbitz.com)  or on Instagram @justkibbitz and https://www.facebook.com/justkibbitz (Facebook ) Read Tracy’s article on the https://medium.com/@tracy.eames/launching-a-business-7-ways-to-learn-from-our-first-year-406065634067 (“7 Lessonss we Learned in our First Year” ) Learn more about how TEAMES & CO builds effective and empowered start up teams that deliver results at https://teamesandco.com/teams/start-ups

Related Episodes: Learn more about Investing in your teams https://podcasts.apple.com/us/podcast/building-teams-with-teames-co/id1530838871?i=1000500320735

Views expressed by guests are their own and may not reflect the views of Teames and Co. Mention of particular products or services and participation of a guest does not imply an endorsement by Teames and Co. The information provided is for educational and entertainment purposes and should not be taken as professional advice.