Kit visits a healthcare provider whose patient-centered approach is different from the doctors she has met before. The MicroMass team and her doctor help Kit start tracking her symptoms and discover clues about her condition from an unexpected source. With support from several directions, she is finally able to focus on moving forward.

Key takeaways

• Patient-centered communication can help patients and providers
  • explore barriers to treatment
  • identify how patients’ health behaviors impact their conditions
  • uncover key insights that patients might not share on their own
• Providing patients with user-friendly tools to record their symptoms and experiences helps them stay engaged with the healthcare process; it also gives their providers valuable information about their condition
• Patient support programs from pharma companies encourage patient adherence; the representatives of these programs should be fluent in patient-centered communication

Themes: Behavioral Science, Healthcare Marketing, Chronic Illness, Patient-centered Communication, Symptom Tracker

Credits: Mindy Vulpis, Behaviorist | Kelsey Arp, Lead Behavioral Copywriter | Lindsay Huey, Senior Art Director | Kristen Maynard, Senior Account Director | Johnny Knight (host), Senior Behavioral Copywriter | Lindsay Jones (original music), Composer and Sound Designer

See how we approach behavioral science: https://www.micromass.com/why-behavioral-science/