Kit lives with an undiagnosed chronic illness. Frustrating experiences with healthcare providers have caused Kit to give up on finding a diagnosis and manage her symptoms on her own. When Kit and her wife Cassie decide to have a child, it’s up to the MicroMass team to help her find a way to reconnect with the healthcare system.

Key takeaways

• When patients lose trust or confidence in the healthcare system, they are more likely to abandon treatment and cut off contact with healthcare providers
• Many patients’ distrust stems from poor communication between providers and patients
• Patients who have become alienated from the healthcare process often start to accept their symptoms as normal, and they live in denial about how their condition could affect their long-term health

Themes: Behavioral Science, Healthcare Marketing, Normalizing, Chronic Illness, Rare Disease

Credits: Mindy Vulpis, Behaviorist | Kelsey Arp, Lead Behavioral Copywriter | Lindsay Huey, Senior Art Director | Kristen Maynard, Senior Account Director | Johnny Knight (host), Senior Behavioral Copywriter | Lindsay Jones (original music), Composer and Sound Designer

Learn more about MicroMass: https://www.micromass.com/why-behavioral-science/