Cut to the chase. Keep their attention. ... https://hbr.org/2012/10/how-to-present-to-senior-execu ... * they have to make lots of high-stakes decisions * get to what they care about right away * HBR Guide to Persuasive Presentations * Create a Presentation Your Audience Will Care About * Do Your Slides Pass the Glance Test? * Structure Your Presentation Like a Story