Leonardo Valente, CEO of LivePanel, discusses the use of synthetic data and machine learning in market research. He emphasizes the importance of real solutions and value in the AI hype. Valente explains how their technology uses machine learning models to predict responses and augment the sample. He compares their approach to LLMs, highlighting the focus on people's opinions. Valente also addresses the issue of data quality and the trustworthiness of third-party providers. He concludes by expressing excitement about the industry's adoption of synthetic data.

synthetic data, machine learning, market research, AI, data quality, third-party providers, ESOMAR, ASI, ClientSummit, Chicago