Everyone’s talking about AI but very few people are actually using it to create content, grow an audience, or build a business.In this episode of Messy Growth, I sit down with Dustin Hauer, VP, AI educator, and creator with more than 31 million LinkedIn impressions, to talk about AI, ChatGPT, Claude, LinkedIn growth, content marketing, personal branding, and practical AI workflows that actually work.Instead of chasing every new AI tool, Dustin shares how he uses AI every day to create content faster, build systems, grow multiple online brands, and stay ahead without becoming another “AI influencer.”Whether you’re a founder, marketer, creator, or business leader, this conversation will help you separate AI hype from practical execution.In this episode:

• How Dustin generated 31M+ LinkedIn impressions
• Why most people are using ChatGPT the wrong way
• How to build content systems with AI
• The LinkedIn strategy that’s working in 2026
• Why infographics outperform most content formats
• Prompt engineering that actually saves time
• How to build a personal brand without posting 24/7
• Why experimentation beats perfection
• The biggest mistakes creators make with AI
• Where AI is heading next and what’s just hype

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