Most founders think building a SaaS product is the hard part.It’s not.In this episode of Messy Growth, I sit down with Elston Baretto - founder of Tiinyhost who bootstrapped his way to over 1 million users without VC money.We break down:• Why distribution now matters more than product• How AI lowered the barrier to entry (and made things harder)• The emotional cost of bootstrapping• Why most founders build too long and launch too late• Average product + elite distribution vs elite product + average distribution• What it actually takes to scale to 1M users• The slow, boring work nobody talks aboutElston shares what changes after you cross real scale, why most people misunderstand startups, and why patience might be the ultimate competitive advantage in 2026.If you’re building SaaS, thinking about bootstrapping, or trying to figure out distribution in an AI-first world, this episode is for you.