Sara from gaming developer FunPlus started working in creator marketing back when most TikTokers were still in diapers. ⁠
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She’s been partnering with creators for 7 years (which may as well be in dog years by industry standards), witnessing its boom and shifts in trends.⁠
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With our host Natalie, she talks about using gut feelings when picking creators, tips for test campaigns, and tells us some funny anecdotes about working with creators over the years.⁠
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