Goal setting can send a lot of creatives into an overwhelmed tailspin. And if that’s you, this episode is your permission to stop setting goals the traditional way.

Specifically, in this show, we will talk about:

• How to reverse engineer your outcomes;
• a look at how I plan my launches and increase revenues quarter by quarter;
• the act of using the calendar to create objective based marketing

For more visit:

www.erintrafford.com

Apply for the next enrollment of Story and Strategy School here.

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