This is the third topic in a series of four topics on the most important four questions that you need to answer to run your new or existing business effectively. These four questions are the foundation of a great business model. Having the right foundations in place before you begin to do a significant amount of investment in things like marketing and advertising can help you avoid throwing bad money after more bad money.
In the previous week’s podcast, we discussed WHAT results you were delivering to your clients and customers. In some circles, you will hear this called “your secret sauce” or “your signature system.” Yet, no matter what you call it, the fact is that no one is going to buy a service or a product that doesn’t provide them some sort of result or outcome. Today, we are going to talk about WHY you do what you do and how that matters to you and your customers.
If you read any type of business book or follow any type of podcast you often will hear some of the great marketers like Simon Sinek talk about: “The Why”! Sinek is heard around the world with his tagline of “Start with Why” and he has books that discuss this concept in great detail. So, great marketers agree is it important that we answer the question of why we do what we do?
In today's episode we discuss this topic and more ... join us!
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