Read my lips: Read my lips:

“Advantages are BETTER than Features”

When it comes to sales.

Why is that?

Something interesting about how we have evolved with our culture is a mind-numbing passivity to sales pitches.

We can see them coming from a mile away.

And that’s something you need to remember when it comes to trying to sell...

Humans LOVE stories.

So what should you do when you’re advertising a product?

Capitalize on the Advantages the product provides, NOT the features it has.

You’re not selling a product...

You’re offering a solution, THE solution, that your customers can’t get anywhere else.