Businesses are rarely started with any thought of eventually being sold, or what that might look like for the owner. Over the years, the business becomes so personal, almost like having another child. That often leads to this huge discrepancy in the long term about the valuation of a business and why it's such an inexact science. That's why such few businesses actually get sold. The seller is often emotionally attached after pouring blood, sweat and years into the business, whilst the buyer is much more fixated on a different set of metrics ...of which we discuss in today’s episode. Featured Guest: Guy Bartlett, the Fidelis Group