Goals based on an outcome or result can really cause harm.https://richardtalks.co/yearinreviewFor the last few months I’ve been trying to grow a new product. In the beginning, the prospects were great and I felt, as any business person does in the beginning, I felt positive.I set a goal of 100 new clients by December. I even had a breakdown of the time I had remaining and the effort I thought was involved.This is what I think of as an outcome goal. Something you don’t have any control over. I did not anticipate or give enough time to user readiness. Current competitive landscape. Messaging. Customer profile or any other really important aspect.I simply took feedback from my coaching interactions as ‘enough’ evidence of a need and built out from that.Now my reason for moving so quickly is simple. I have a lot of technical experience so building out a product isn’t a lot of work for me but taking that idea to a new market is always more work than I expect.Today, I can honestly say that in comparison to the goal I’ve set, I’ve come way further than I had expected. Only, I haven’t signed a single customer. Not 1https://richardtalks.co/yearinreview