We welcome back Hilary Nightingale from Carbon Copy Social for part two of our discussion, Writing for Humans. This time we tackle the questions:

Where do you start when commissioning a website homepage?

Keywords, how do you use them, where do they go, why are they still important?

Why is accessibility important in marketing, and how can it bring down all your hard work?

Why write certain types of content, how do you write content that provides value to other humans?

As ever, we'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email meanderspod@gmail.com.

See acast.com/privacy for privacy and opt-out information.